The food and beverage sector in Myanmar is growing rapidly and shows no sign of slowing down. There are new restaurants, bars, cafe, and even food courts opening in Yangon every single week, giving food bloggers, vloggers, and Instagrammers plenty to share with their followers. So why is it that F&B is a one brick and mortar business that continues to get investment when all other traditional businesses are being replaced by online substitutes? While food and beverage precinct helps fuel the modern world of digital era with endless content for millennial to connect with the world, F&B space does something far more powerful. The fact is, F&B space is a common ground that brings people together to meet, greet, and eat together which is something that cannot be experienced via technology—yet. Food and beverage spaces give an opportunity to create human connections and strengthen bonds that goes beyond direct messages and live feeds -something that fast-paced, tech savvy population needs and wants more of.